Privacy Policy

1. Introduction

LimoTheory ("LimoTheory," "we," "us," or "our") provides luxury chauffeur services across Dubai and the wider United Arab Emirates. This Privacy Policy explains what personal information we collect when you visit our website, request a quote, or reserve a vehicle through our booking forms, phone line, or WhatsApp channel, and how that information is processed, stored, and protected.

By using our website or booking a transfer with us, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information you provide to us

• Contact details — name, phone number (including WhatsApp contact details), and email address.
• Booking & itinerary details — pick-up and drop-off locations, flight tail numbers, date and time parameters, passenger counts, and vehicle class preferences.
• Corporate account details — company name, invoicing contacts, and tax identification details, where applicable.
• Direct communications — messages sent via our website forms, WhatsApp, phone calls, or email.

Information collected automatically

• Technical & device data — IP address, browser type, referring pages, and session duration collected via standard analytics tools.
• Cookies & preferences — small data tags used to retain user site preferences and optimize performance (see Section 7).

3. How We Use Your Information

We use the information collected strictly to:

• Process, confirm, and dispatch your requested luxury chauffeur service.
• Provide live booking updates, chauffeur assignment details, and flight landing tracking.
• Respond to customer service inquiries and support corporate travel accounts.
• Issue itemized billing statements and corporate tax invoices.
• Enhance our digital platforms, vehicle fleet allocation, and customer experience.
• Comply with applicable legal, financial, and transport authority regulations in the UAE.

4. Sharing & Disclosure

We maintain strict client confidentiality and do not sell your personal data. Information is shared only under the following operational requirements:

• Assigned chauffeurs — assigned drivers receive passenger name, contact phone number, and trip logistics to execute your pick-up smoothly.
• Payment gateways — encrypted data shared with authorized financial institutions to process credit card or digital payments.
• Legal & regulatory obligations — disclosures required under UAE law, court order, or official transport authority mandates.

5. Data Retention

We retain personal information for the period necessary to fulfill operational booking requirements, satisfy accounting compliance standards, and fulfill legal obligations under UAE corporate regulations, after which records are securely deleted or anonymized.

6. Your Rights

Clients have the right to request access to, correction of, or deletion of their personal data stored in our systems. To exercise any data privacy rights, please contact our privacy compliance team via the details in Section 11.

7. Cookies & Tracking

Our website utilizes standard session cookies to remember browser preferences and improve site navigation speed. You can disable cookies at any time via your browser settings, though certain dynamic booking features may be impacted.

8. Data Security

We apply administrative, physical, and technical security measures to protect your personal details against unauthorized access, loss, or disclosure. All direct messaging pipelines and web transmissions are safeguarded under industry-standard SSL encryption protocols.

9. Children's Privacy

Our services are designed for adult travelers and corporate coordinators. We do not knowingly collect personal information directly from individuals under 18 years of age.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, service, or legal updates. The "Last updated" date at the top of this page indicates when the latest modifications took effect.

11. Contact Us

If you have any questions regarding this Privacy Policy or data handling practices, please contact us directly: